The New Art Foundation (N.A.F.) was born of a desire to aid and support those artists who are currently pushing back the boundaries of Art by exploring and experimenting with the most advanced and forward looking techniques and concepts in existence today, and to inform and educate worldwide society so that it might learn to appreciate and understand Art in combination with Science and Technology as an expression of limitless present and future possibilities.
The foundation is comprised of persons of international reputation from the world Art, Business and Educational and Technological Institutions who have demonstrated their commitment to creating incentives that will pave the way for the development of new movements and tendencies in the artistic community and markets at the crossroads of Art, Technology and Science, united above all in a passion for New Media Art.
The foundation recognises a new generation of Artists who naturally incorporate New Technologies into their work and a new market that moves, trades and brings these works into the public eye creating cultural and economic wealth. This Art market is creating important economic growth at an international level and is a grand opportunity for the technological community to contribute resources and enthusiasm towards the creation of new languages and tools that are permitting new forms of artistic expression, until now relatively unexplored and little known.
Artists have always relied on technology as a means of expressing their artistic vision. Whether a hammer and chisel or CAD/CAM software, advances in metallurgy or paint, or the now classic photography and video, artists have always incorporated new technologies into their work and explored its boundaries.
In the midst of a Digital/Technological revolution defined by the constant development and reinvention of increasingly complex new tools and media the objective of the New Art Foundation is to be an invaluable ally to the artist seeking to adapt his or her work to the digital age in which the both the Art consumer and the digital native look to a new generation of artists to create the new languages, movements and tendencies capable of renewing the world of Art.
The members of the N.A.F. board of directors are in close and constant contact with a network of Artists, Curators, Theorists, Institutions and Galleries which give them a direct line of red hot information on the latest developments and tendencies in the living breathing world of New Media Art and provide them with the most professional advice possible regarding investments and solutions necessary for the successful completion of the foundation’s objectives.
With an exhaustive and ambitious plan of action in hand I make an open call to all of those who identify with to our objectives to collaborate with us as sponsors or supporters of our altruistic mission.
Motivations for participation are as diverse as:
1.- Corporate Social Responsibility.
2.- New media Art Collections as cultural and economic investment.
3.- Sponsorship of new uses and markets for industrial technology.
4.- Love of Art and a passion for the Vanguard of New Tendencies.
5.- Participation in the dream of fusing the diverse worlds of Art, Science and Technology.
Whatever your motivation, we warmly invite you to be a part of this grand opportunity to participate as an actor of the first order on an international level in the world of New Media Art. As of this moment, on the world stage, few institutions are dedicating the energy, knowledge and resources that we are towards becoming one of the most relevant, global, institutions of these characteristics in the world today and with your generous and altruistic participation we are sure that we have a vital and active role to play at the fascinating and exciting crossroads of Art, Science and Technology.
Andreu Rodríguez Valveny – President - New Art Foundation